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INTENT91 - Personal Training
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Our Mission Statement

The friendly,
personal training gym

where you’re guaranteed to leave feeling better than when you arrived

founders of personal training gym in horsham
worthing personal trainer brighton

Founded on a genuine love for helping people

INTENT91 is the dream of co-founders George and Emily, who’ve worked tirelessly to make that dream become a reality.

  • Founded 2020
  • Current members 400+
  • 5 star reviews on Google 300+
  • Incredible team members 14


A growing community of incredible people

INTENT91 is more than a gym, it’s a community of supportive, like-minded people where everyone is made to feel welcome.

We hold regular events and challenges and encourage our members to take part.

We’ve built a team to be proud of

The team is the lifeblood of INTENT91, we only hire people that we know can deliver energy and support for our members every day.

Executive Team

George Branford


Emily Riggs


Miles Branford

Head of Marketing

Management Team

Rachel Foran

Gym Manager Worthing

Sarah Carlier

Gym Manager Portslade Portslade

Jo Bayles

Gym Manager Cowfold


Dan Champion

Head Coach Worthing

Sam Rutherford

Coach Worthing

Lizzie Duffell

Coach Portslade

Mils Williams

Coach Portslade

Jess Oldfield

Coach Cowfold

Luke Rutherford

Coach Cowfold

Front of House

Mel Freeborn

Front of House Worthing

Jackie Branford

Front of House Portslade


Interested in joining the team at INTENT91?

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